1. Introduction
This Privacy Policy explains how Atelier Abode (trading name of Pyke Limited, Company Registration No: 9748427) (“we”, “us”, or “our”) collects, uses, discloses, and protects your personal information when you visit our website atelierabode.co.uk and purchase our products.
We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Data Controller Information
Data Controller: Pyke Limited (trading as Atelier Abode)
Registered Address: Unit 6, Start Yard, 108 Church Street, Birkenhead, CH41 5JA, United Kingdom
Company Registration Number: 9748427
VAT Number: GB386570949
Contact Email: [email protected]
3. Information We Collect
3.1 Information You Provide to Us
- Account Information: Name, email address, password, and username when you create an account
- Purchase Information: Billing address, shipping address, payment information, and phone number when you make a purchase
- Communication Data: Messages, queries, or feedback when you contact us
- Newsletter Data: Email address when you subscribe to our newsletter
3.2 Information Automatically Collected
- Technical Data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform
- Usage Data: Information about how you use our website, products, and services
- Cookie Data: Information collected through cookies and similar technologies (see our Cookie Policy section)
4. How We Use Your Information
We use your personal information for the following purposes:
4.1 To Provide Our Services
- Process and fulfil your orders
- Send order confirmations and shipping updates
- Process payments and refunds
- Manage your account
- Provide customer support
4.2 Legal Obligations
- Comply with legal requirements
- Maintain records for tax purposes
- Prevent fraud and abuse
4.3 Legitimate Interests
- Improve our website and services
- Send marketing communications (with your consent)
- Analyze website usage and customer behavior
- Personalize your shopping experience
5. Legal Basis for Processing
We process your personal data based on:
- Contract: To fulfill orders and provide services you’ve requested
- Legal Obligation: To comply with laws and regulations
- Legitimate Interests: To operate and improve our business
- Consent: For marketing communications and certain cookies
6. Data Sharing and Disclosure
We may share your information with:
6.1 Service Providers
- Payment Processors: WooCommerce Payments, Stripe, or similar services to process payments
- Shipping Partners: Royal Mail, courier services to deliver your orders
- Email Service Providers: To send transactional and marketing emails
- Analytics Providers: Google Analytics to understand website usage
- Hosting Providers: To store and maintain our website
6.2 Legal Requirements
We may disclose your information if required by law or to:
- Comply with legal obligations
- Protect our rights, property, or safety
- Prevent fraud or illegal activities
6.3 Business Transfers
If we sell or merge our business, your information may be transferred to the new owners.
7. International Data Transfers
Some of our service providers may be located outside the UK. When we transfer your data internationally, we ensure appropriate safeguards are in place, such as:
- Standard contractual clauses approved by the UK ICO
- Adequacy decisions
- Your explicit consent
8. Data Retention
We retain your personal information for:
- Order Information: 7 years for tax and legal requirements
- Account Information: As long as your account is active
- Marketing Data: Until you unsubscribe or withdraw consent
- Cookie Data: According to specific cookie durations
9. Your Rights
Under UK GDPR, you have the following rights:
9.1 Access
Request a copy of your personal data
9.2 Rectification
Request correction of inaccurate or incomplete data
9.3 Erasure
Request deletion of your data (“right to be forgotten”)
9.4 Restriction
Request limited processing of your data
9.5 Portability
Receive your data in a structured, machine-readable format
9.6 Object
Object to processing based on legitimate interests or direct marketing
9.7 Withdraw Consent
Withdraw consent at any time where processing is based on consent
To exercise these rights, contact us at [email protected]
10. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to:
- Remember your preferences
- Analyze website traffic
- Provide targeted advertising
- Improve user experience
10.1 Types of Cookies We Use
- Essential Cookies: Required for website functionality
- Analytics Cookies: Google Analytics to understand usage
- Marketing Cookies: Facebook Pixel, Pinterest Tag for advertising
- Functional Cookies: Remember your preferences
You can manage cookie preferences through your browser settings or our cookie consent tool.
11. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for their privacy practices. Please review their privacy policies before providing personal information.
12. Children’s Privacy
Our website and services are not intended for children under 16. We do not knowingly collect personal information from children. If you believe we have collected data from a child, please contact us immediately.
13. Data Security
We implement appropriate technical and organizational measures to protect your personal information, including:
- SSL encryption for data transmission
- Secure payment processing
- Regular security assessments
- Limited access to personal data
However, no method of transmission over the internet is 100% secure.
14. Marketing Communications
With your consent, we may send you:
- Promotional emails about new products
- Special offers and discounts
- Newsletter updates
You can unsubscribe at any time by:
- Clicking the unsubscribe link in any email
- Contacting us at [email protected]
- Managing preferences in your account
15. Changes to This Policy
We may update this Privacy Policy periodically. We will notify you of significant changes by:
- Posting the new policy on our website
- Updating the “Last updated” date
- Sending an email notification for material changes
16. Complaints
If you have concerns about how we handle your personal data, you have the right to lodge a complaint with:
Information Commissioner’s Office (ICO)
Wycliffe House
Water Lane
Wilmslow
Cheshire SK9 5AF
Helpline: 0303 123 1113
Website: ico.org.uk
17. Contact Us
For questions about this Privacy Policy or to exercise your rights, contact us at:
Email: [email protected]
Post: Atelier Abode, Unit 6, Start Yard, 108 Church Street, Birkenhead, CH41 5JA, United Kingdom
We aim to respond to all requests within 30 days.
This privacy policy ensures GDPR compliance and covers all essential aspects of data protection for your e-commerce business. You should review it with a legal professional to ensure it fully meets your specific needs and circumstances.